Box Office Report: 'It Ends With Us' Does $7M in Previews

It looks like It Ends With Us is off to a strong start with impressive preview numbers. The $7M in previews is notable, especially given that it's the best for a female-driven film post-COVID, surpassing other significant releases. The high ratings on Screen Engine/Comscore PostTrak, particularly the glowing 4 1/2 stars and positive reception from female audiences, are promising indicators of strong word-of-mouth.

The potential for a $40M+ opening weekend is significant and reflects the high anticipation and engagement surrounding the film. The movie's early success in previews also highlights the enduring appeal of Colleen Hoover’s work and the film's ability to draw a substantial audience.

Given these numbers, it seems like It Ends With Us is positioned for a successful opening and could continue to perform well as more viewers discover it. Are you planning to check it out, or are there any specific aspects of the film you're looking forward to?