CBS Partners With NuTime Media to Sell Ads for New Soap Opera ‘The Gates’

It's great to hear about the new soap opera, "The Gates," and CBS's collaboration with NuTime Media to reach Black audiences. This partnership highlights the network's commitment to diversity and inclusion.

"The Gates" represents a significant addition to daytime television, as it's the first new soap opera in over two decades. The show is primarily aimed at Black audiences, filling a long-standing void in this genre on broadcast television.

Since March 2021, NuTime Media has been representing several CBS Media Ventures shows to advertisers targeting Black audiences.

CBS will work with NuTime Media, a Black-owned sales rep firm, to handle national advertising opportunities for "The Gates."

Morris McWilliams, Executive of NuTime Media: Expressed excitement about adding "The Gates" to their portfolio, emphasizing its potential appeal to African American viewers and the historical significance of introducing a new daytime drama aimed at this audience after a long hiatus.

This initiative is a step towards more inclusive programming and better representation of Black audiences in daytime television.

Advertisers looking to reach Black audiences will have a new platform, potentially benefiting both the advertisers and the viewers by offering more relevant content.

The collaboration between CBS and NuTime Media for "The Gates" is a notable development in daytime television. It promises to bring fresh content to a historically underserved audience, fostering diversity and inclusion in the entertainment industry.

Source: Variety