"Twisters" opened with a 3-day total of $74.6 million, including a $32.2 million Friday.
Last year, "Oppenheimer" had a comparable Friday/previews performance to "Twisters", earning $33 million.
In the previous year (2022), the total box office for a similar July weekend was $141.8 million, with "Nope" opening and marking a 12% increase over 2021."Twisters" received an A- CinemaScore and high ratings on PostTrak. Demographics show a diverse audience, with significant representation from Caucasians, Latinos/Hispanics, Blacks, and Asian-Americans. Significant turnout from the middle of the country suggests broad appeal.
The movie has performed well with PLFs (Premium Large Format screens) and IMAX showings, representing about 43% of its total revenue. The opening weekend of $74.6 million is already close to the $80 million mark. If the movie maintains strong weekend performance and holds well during weekdays, reaching $80 million is plausible.
Factors such as positive audience feedback, effective marketing targeting the 18-34 age group, and broad demographic appeal are favorable indicators for sustained box office success. Not to mention the appeal of the star Glen Powell.
Given the strong opening and positive audience response, along with favorable comparisons to past box office performances, "Twisters" has a solid chance of reaching or even exceeding $80 million in total domestic box office gross.
While no guarantees exist in box office predictions, the current trajectory and audience reception suggest that "Twisters" is well-positioned to achieve the $80 million milestone if it continues to perform strongly in the coming weeks.
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Source: Variety
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